E-COMMERCE
E-COMMERCE RELATED SERVICES
Our strength within Brandperior is to be an idea sounding board and a hands-on partner for structure, services and product information. We’re skilled at finding the most effective ways to spread your marketing messages and communicate your offer. Brandperior has experience of populating PIM-systems and developing strategies and channels to boost awareness and sales for your products in the best suitable way.
Consider that visual content is processed nearly 60,000 times faster than text. Do check our Film Production and Photography pages for more details on Brandperior’s E-Commerce offerings. Also read up on Swedish accessibility legislation and the impact on digital business for products and services.
Benefits of a PIM-system
A key advantage of centralising product information is single-source handling. This reduces information transfer errors and saves time on administration and updates. PIM-systems are also a great tool for creating printed catalogues, using stored information. Plus, smart data filtering makes finding information easy.
While an ERP-system isn’t a must, having one allows for smoother information transfer when updating product data. For a PIM-system to work optimally, as stable data handling infrastructure is often necessary.
UX-design is a key factor for E-Commerce
To deliver an outstanding customer experience, consistency and easy navigation are crucial. Product information should be clear and accessible. Aim for a uniform look and feel from the starting page down to individual product pages. This is vital as customers often arrive via ad links from various online platforms.
Ensure short, effective steps towards buying decisions and use clear call-to-actions (CTAs) on every page. User experience is also enhanced by balancing image size and quality to optimise loading and page speed. Similarly, removing unnecessary code helps.
Increased E-Commerce within B2B
The rise in digital buying behaviour is driving higher demand for E-Commerce solutions in B2B too. It is predicted that within a year, digital channels will account for 80 % of selling interactions between buyers and suppliers.
Consider also the generation born in the digital era, entering the workforce. When making buying decisions, they’ll likely prefer digital interaction. It’s estimated that this generation will make up about 40% of the global work force by 2030 (Source: Gartner survey)
BRANDPERIOR TIP!
Recommended size for a CTA-field is 44×44 or 34×26 px according to Microsoft and Apple.
