The brand name
BRAND STRATEGY BUILDS TRUST AND COMMITMENT
Your brand name is a key intangible asset. It is your company’s personality that conveys your message, reflects your vision and secures goodwill.
At Brandperior we work with a broad perspective. To understand the intricate web of which the brand name is a part of, please read more about Communication, Visual Identity and Graphic Profile.
How does a brand name differ from a logotype?
The logotype is the visual element of your brand name. It often takes the form of a symbol or a mark that identifies your line of business.
How can you create and boost a brand name?
When creating a company/brand name from scratch, keep it short for simplicity and clarity. However, we strongly advise against being too generic or simple, as this can lead to dullness!
Brandperior’s customer portfolio spans new and well-established companies across various industries, and we’ll be glad to help you on your journey.
Considering ongoing refinement is important when it comes to well-established brand names. Here is a simple checklist for brand name development:
· Market/target group/purpose – what’s the current landscape?
· Objectives – for long-term growth
· Alignment – is everything “up to date”?
Follow-up smartly by using suitable systems and platforms that align with your goals, and create a best practice plan to communicate all the above effectively.
BRANDPERIOR TIP!
Working with Employer Branding, for example in the form of a Code of Conduct, has great impact on your brand. Because co-workers are the most valuable asset when it comes to long-term success. It is about how former, current and coming co-workers assess the company and the brand. That work starts internally, and must mirror the company totally and honestly. Therefore, constantly work with company culture and find your “why” you exist.
Reflect on a time when you experienced exceptional service at a restaurant, a boutique or a service establishment, where the warm welcome or outstanding hospitality, left such an impression that you really wanted to return. Building a motivated and dedicated organisation should be one of the most important goals for any company.
Actions speak louder than voice. A message lacking substance falls flat. Instead, explore essential questions like; What core values do our co-workers embrace? How can we ensure each individual genuinely feels connected to our mission? How does our purpose extend beyond the products or services we offer? All answers are individual, but embrace the subjects and be the company to delivery genuine inspiration!