copywriting
For us, it’s not just about crafting catchy messages for target groups. The Brandperior passion lies in diving deeper with a genuine interest, into the art of communication.
Our experience enables us to tailor language and style to various channels. We also fine-tune our approach to meet your specific requirements. Even the tiniest details can make a huge difference.
SEO-optimised texts, newsletters, press releases, social media posts, product descriptions, case studies, brand guidelines, code of conduct, slideshows or educational material.
BRANDPERIOR TIP!
Focus on the user-experience (UX). Use your personal insights and always review source and facts – to be unique and avoiding generic content, which is pretty common these days if using unedited AI-generated texts.
Press releases aim to capture journalists’ attention for republication. The content must therefore remain factual and promotional language should be avoided. It should fit on a single A4 page. Including relevant quotes with analysis or emotional context adds value. Press releases work well for announcing acquisitions, product launches or significant achievements.
News articles target specific target audiences like stakeholders, customers and co-workers for example. The purpose is to share information and engage. Remember to optimise for SEO and use a compelling headline and an interesting preamble text.