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communication

BRANDPERIOR HELPS YOU CLARIFY CORE VALUES AND CHANNELS

Communication is written, visual and non-verbal. It’s about understanding and being understood. An honest communication reflecting the company creates a culture strengthening both internal and external relations.

Start by being correct, concrete, complete and consistent. Observe and respect what’s happening within and beyond the company. Two-way communication creates growing interaction and is a health factor for development.

Key Notions for Marketing Communication

Crafting a communication plan helps knowing what needs to be done. The plan allows deeper exploration of the company’s core values, storytelling and tone of voice. In fancy terms, you can describe this as brand promise, content and copywriting.

Internal and External Communication

In the world of Brandperior the most successful external communication stems from a good understanding of internal communication. We can reach customers, both existing and new ones, partners and others externally through print or digital marketing, PR activities and trade fairs. Or via sales presentations and sponsorships. Make sure to evaluate the right message, recipient, channels and timing.

It is also worthwhile to reflect on, comprehend and implement the communication’s purpose. Do you want to boost sales? Achieve greater brand loyalty? Become an attractive workplace? Clarify your situation and examine what’s already within the company. And be sure to involve your entire team in the process. 

BRANDPERIOR TIP!
A condensed company presentation, often called an “elevator pitch” or boilerplate, is primarily valuable for press releases. Typically placed at the end, it should be ready for immediate use if a newspaper wishes to feature your business. Here’s an example for Brandperior:

Brandperior was established in 2021. A growing company headquartered in Ulricehamn, serving clients across Sweden. The company provides digital and traditional marketing services under the core segments: Strategy, Design and Web. With long experience and well-established partnerships, Brandperior delivers innovative and sustainable solutions for both internal and external marketing communications. For more information, please visit www.brandperior.com

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