GraPHIC PROFILE
MAKE THE COMPANY’S COMMUNICATION UNIFORM AND CONSEQUENT
A well-crafted graphic profile makes everyday marketing tasks easier and more efficient. With ready-made templates and clear guidelines, everyone in your organization can help build your brand and boost awareness.
No matter how detailed your company’s graphic profile needs to be, Brandperior always starts with in-depth research. We assess your goals, target groups and core values. The outcome forms the basis for how your company is portrayed in the graphic profile and how it is communicated to grow your brand. A nice side effect of a stronger brand name is increased trust, which often leads to higher demand for your products or services.
What’s included in a graphic profile?
Graphic profile guidelines can be tailored to your needs. At a basic level, it must include your logo, colour palette and typefaces. For a more comprehensive approach, you can add rules for images, graphic elements, marketing materials (letterheads, business cards, adverts, newsletters, social media posts, brochures etc.) and MS Office templates.
Handy tips for a graphic profile
We’re happy to share tips on simplifying daily marketing tasks. Here are some key points to consider when creating graphic profile guidelines:
- Choose typefaces that look good and work well in various sizes and formats.
- Use colours (and typefaces) consistently to avoid a messy, unprofessional look.
- Ensure graphic elements enhance your message without being overly complex or distracting.
- Always consider your target group’s needs and preferences.
BRANDPERIOR TIPSAR!
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The purpose of the graphic profile is to ensure that communication is conveyed uniformly and consistently. Customers, customers’ customers, and other stakeholders will more easily recognise your brand.
A growing brand means increased trust, which also may lead to more products and services sold. A graphic profile also ensures, streamlines, and facilitates internal work and communication. Ready-made templates and clear rules form the foundation to help you build your brand.
A basic graphic profile should include the logotype, colours and fonts.
However, it is useful to include guidelines on graphic elements, patterns, business cards, email signatures, letter and Word templates, digital media, adverts, guides, envelopes, newsletters, sales letters, PowerPoint templates, websites and social media, etc.
We can view this from several levels. The basis of a graphic profile is the logotype, fonts and colours. The next level guidelines on graphic elements are added, containing for example business cards, email signatures, MSOffice documents, promotional materials, envelopes, newsletters and social media posts.
A Brandbook extends this further, capturing the organisation’s essence by emphasising and focusing on emotions, values, and culture.