Digital Presence
LONG-TERM FOCUS WITH BRANDPERIOR AS COORDINATOR
Our focus and way of working is to deliver lasting results for your company’s digital presence by taking on the role of a marketing coordinator.
Your website is the hub of your digital ecosystem. Partly because you always own your information, unlike on social platforms, and partly because links often direct to your website. Learn more about Brandperior’s website services here.
Crafting an effective digital strategy
At Brandperior, we have a long-term online approach, planning for three months to a year ahead. This includes content schedules for news, social media and SEO-optimised articles on your website. We ensure consistency and a tone that aligns with your company’s expression, graphic profile (visual identity) and core values. By collaborating with various departments within your organization, we create a robust structure that fosters diversity and buy-in for your digital representation.
The benefits of a digital presence
Firstly, it is of great use to the customer. A well-designed digital platform makes it easy to find relevant information and get help, both for purchasing decisions and support. Secondly, it offers an opportunity to build and enhance relationships with your target group, but this requires engagement and a clear understanding of what’s presented. Discover more about Brandperior’s Brand Strategy services here.
BRANDPERIOR TIP!
It is sad to mention, but crucial to have a well-thought-out approach and personal responsibility for addressing and setting the tone when responding to negative comments that might occur on social media platforms.
Digital presence is a broader concept, covering all forms of activity and presence in the digital world. Not only considering like social platforms, web pages and E-commerce, but also other digital platforms and internal and external systems.
The choice of social media platforms should align with the company’s target group, industry and content style. For B2B companies, LinkedIn often proves most effective, but depending on strategy and objectives, other platforms can be of importance. For both B2B and B2C companies, E-mail marketing can be a powerful social channel as well. And remember that your website is the central hub.
Our core offerings within this are mainly strategic planning and content production such as texts, images, videos and graphics. This often extends to administrative tasks like administrating websites, social platforms and e-mail marketing.