Before the beginning of the 2024-25 season, Marbo Basket and Sjuhärads Basket teamed up to establish a women’s team competing in Sweden’s premier Basketball league – SBL. The new team was named Mark Borås Basket and the need for a new logotype emerged. Christian Nilsson, who is head of Marketing, was aquainted with Brandperior as one of the team’s sponsors, and contacteds us for the honourable mission.

Mark Borås – Role Models for Women’s Basket in Sjuhäradsbygden

Mark Borås stands as a club with fantastic visions for the future! They enable athletes to have the possibility for an elite career whilst maintaining their work or studies. Good, equal terms for women’s basket and core values such as joy, safety, participation and courage, creates an impressively strong team spirit with striking energy felt when meeting the team and the surrounding people.

This is how Brandperior think as a logotype creator

We wanted to create a timeless logotype with important associations resonating with the club’s core values. 

The basketball provides instant recognition. Its distinct shape should associate to the court’s action and exitement. Precision, strategy and skills are words illustrated by the basket/net underneath the basketball. Words that emphasise the importance of goals and teamwork which are the foundation of success – for the club, the team and each player.

The team name was placed between the both graphical elements. Both in equal size, symbolising a merge on equal terms. 

Read more about Mark Borås and Christian Nilsson’s comments on the logotype in the customer case, and explore our offerings for Brand and Design. You can contact us following this link.