visual identity
EVERYTHING VISIBLE WITH THE BRAND – INTERNALLY AND EXTERNALLY
Show your company’s character and core values through your graphic communication. Firm core values, a thoroughly worked out brand name, a matching logotype, and a consistent graphic profile, creates a trustworthy visual identity.
Brandperior often works with customers’ marketing teams and/or the management team. We grasp the big picture of goals, plans, and policies to craft internal and external messages that brings results. Our aim is to unite the whole company, build team spirit inside, and clearly display what your company cares about.
What is the purpose of a visual identity?
It ensures clear, consistent communication across all areas and channels. This boosts your visibility and builds a powerful brand. It increases trust and loyalty both within and outside your company.
How to strengthen the visual identity
Review your visual communication. This includes everything visible with your brand name. From your office space, website, graphics (photos and icons), colours – to personal equipment such as clothing. And product packaging design for example. Many pieces come together to form the impression of your company.
Think about adding animated parts to educational material or slideshows. Or make videos to bring your message to life? Talk to us for ideas on many creative ways of doing this.
BRANDPERIOR TIP!
Learn about color symbolism and what different colors stand for. What matches your brand best?
These terms are often used interchangeable and that might be accurate in some cases. We perceive the visual identity as an extended graphic profile. It covers all brand-related elements. Beyond guidelines for pictures, logotypes, fonts etc, it can be enhanced with a ”HOW?”.
What about the company’s tone-of-voice? How is our premises perceived in relation to the graphic profile? The visual identity strengthens your unique image. A well-defined visual identity ensures consistency across all touchpoints. Bear in mind that design delivers value, and should be viewed as an investment rather than an expense.