Clear, concise, and with the end user in focus. The texts in guides or instructions should be free from ambiguity and crafted within defined parameters. This ensures easy understanding and proper use.
Through interviews and thorough research, we are always well-prepared concerning Brandperior-produced materials. We can create new material from scratch or update existing material. This might involve adding fresh information or giving them a modern touch.
When time is tight, manuals and instructions often fall behind and that’s where we can help. Perhaps as your Project Partner for a certain period.
BRANDPERIOR TIP!
Companies employ specialists with deep technical knowledge. However, their expertise is specific, making it worthwhile to hire technical writers who can transform complex information into clear, accessible content that end-users can easily comprehend and utilise.
Deep understanding of the target audience. Organised layout featuring headlines and sub-headings. Keep text concise and use straightforward, compelling sentences. Avoid passive voice – and don’t write; ”passive voice must be avoided”.